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Basic Question 0 of 13
______ is the price which a knowledgeable, willing and unpressured buyer would pay to a knowledgeable, willing, and unpressured seller in an open and unrestricted market.
B. Market value.
C. Fair value.
A. Fair market value.
B. Market value.
C. Fair value.
User Contributed Comments 2
User | Comment |
---|---|
warnggg | Why not MV? |
michaelcfa | @warnggg: The market value is determined by supply and demand. It is not necessarily a fair number. |

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Edward Liu
Learning Outcome Statements
describe uses of private business valuation and explain applications of greatest concern to financial analysts;
CFA® 2025 Level II Curriculum, Volume 4, Module 25.