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Basic Question 0 of 9
According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.
B. a ceiling
C. both a ceiling and a floor
A. a floor
B. a ceiling
C. both a ceiling and a floor
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I am using your study notes and I know of at least 5 other friends of mine who used it and passed the exam last Dec. Keep up your great work!

Barnes
Learning Outcome Statements
describe methods for investing in non-domestic equity securities
CFA® 2026 Level I Curriculum, Volume 3, Module 4.