Why should I choose AnalystNotes?
Simply put: AnalystNotes offers the best value and the best product available to help you pass your exams.
Basic Question 1 of 4
According to McGahan and Porter, industry and competitive forces can act as ______ on a company's returns.
B. a ceiling
C. both a ceiling and a floor
A. a floor
B. a ceiling
C. both a ceiling and a floor
User Contributed Comments 0
You need to log in first to add your comment.
I am happy to say that I passed! Your study notes certainly helped prepare me for what was the most difficult exam I had ever taken.
Andrea Schildbach
Learning Outcome Statements
describe the purposes of, and steps involved in, industry and competitive analysis
CFA® 2026 Level I Curriculum, Volume 3, Module 6.